Who: The person or entity that makes the purchase.
Focus: The transaction, getting value for money.
Relationship: Can be short-term (a single buy) or repeat, but centered on sales.
Example: Someone buying a phone from a store.
Consumer
Who: The end-user who actually consumes or uses the product or service.
Focus: The experience, benefit, or satisfaction from using the product.
Relationship: Can be the same as the customer, or different (e.g., a parent buys toys for a child).
Example: The child playing with the phone.
Client
Who: Someone receiving specialized, ongoing professional services.
Focus: A long-term, personal relationship, often involving contracts and tailored solutions.
Relationship: Deep, fiduciary, and committed over time (e.g., years).
Example: A company hiring a law firm or marketing agency.
